In fashion, when you use the word "Brand," most people think it is synonymous to the word company. Or they may think you are referring to an array of products, from clothing to perfume to water, that are all marketed under the same trademark.
The word Brand, however, has a much bigger meaning, and each of you have one too, whether you know it or not. As Time Magazine aptly said, “Living is personal branding. Facebook, Twitter, reality TV — you are always on and always out there.”
One of my favorite blogs, the Personal Branding Blog puts it this way:
If you have a pulse, then you have a brand and if you have a brand then you have to manage it. The days of image management consultants are over and gone. The current state of the world begs for personal brand management. Every move you make offline may be documented and everything you do online is already documented in your permanent record. Years from now, your boss might uncover something about you from a simply search for your name on any social network or search engine and decide not to trust you.
So in 2010, what are you going to do about defining and managing your Brand? You can start by taking Nancy Rosen's Personal Branding Pledge for 2010 (which I like so much I have it posted to my bulletin board and need to share it with you here):
This is my year.
I’m fighting for it.
Fighting to keep the big, juicy prize in mind so it lands in my hands by the end of this year.
Fighting to see and stay on the road, high or low.
No stopping for distractions, no matter how attractive.
I have no respect for roadblocks: inadvertently or purposely cast in my path.
I’m fighting to obliterate my own inclination to please, appease or do anything less than seize the day; every day this year.
I’m exploding with energy, but conserving it, too.
I vow to plow through walls that surround me and beat anything that threatens to defeat me.
I own my ideas, my process, my results and my truth.
I own the rights. I own the turf. I own this fight, from round one.
I will make it to the big dance with a performance that’s bigger than a personal best.
I will cross the line in record time, with a valedictory lap on the track, flashing the victory sign.
This is my year.
I’m fighting for it!"
What's the point? As Nancy wisely says, It’s to be widely known, appreciated and paid for the talent, quality, service or accomplishment you decide is authentically who you are and what you want to do.
Now who does't want that?
Try it. you will get results. I promise.
photo credit: Personal Branding Blog and Flickr
p.s. Add Personal Branding Blog to your Google Reader and read it EVERYDAY! I do.