In case you missed the Seth Godin reference in Monday's post on Eminem, today we are going to talk about the lizard brain. Both Seth and Eminem have overcome the lizard, or our internal resistance. To succeed, so must your fashion company.
According to Seth, the lizard brain is the:
voice in the back of our head telling us to back off, be careful, go slow, compromise....the resistance which caused every project that ever shipped late because people couldn't stay on the same page long enough to get something out the door.
The resistance grows in strength as we get closer to shipping, as we get closer to an insight, as we get closer to the truth of what we really want. That's because the lizard hates change and achievement and risk.
Unless you stop rationalizing, become indispensable, forget about the jerks and just start shipping, you'll never make it in fashion.
Then the Lizard wins.
photo credit: Seth's Blog -- Quieting the Lizard Brain