How much time does your Fashion Company devote to giving better customer service compared to getting new customers?
Most companies I see spend most of their time trying to sell, or "get into" the next big retailer, instead of providing their bread and butter customers better service. Most think, what for? They already carry my designs.
Here are three reasons why this way of thinking is wrong:
First, happy customers talk, tweet and post about you and your brand. Think of the goodwill you would build, and the money you could save on PR and marketing, if you "wowed" your customers on a regular basis. Social media makes sharing experiences with friends and followers easy and commonplace.
Second, never forget the early adapters. The stores that took a chance on you deserve your loyalty and support. The best source of more business is from companies you already work with because they know and trust you.
Third, and finally, your customers are the best source of product development and research for future products. Talk to your stores. Find out what they like best about your items, what sells first and what you could do better. This conversation will not only help you hone your future product offering, but it will you allow you to engage with your customers in a non-pushy way that shows you care about them and their business. It also gives them a vested interested in the new products they "helped" create, similar to crowdsourcing.
How do you "Wow" your customers? Or have you been "Wow" by a retailer lately? I would love to hear your thoughts in the comments or via email.
photo credit: TMO News