Fashion Law : Fashion Lawyer & Attorney : Fox Rothschild Law Firm : Licensing, Intellectual Property

As you all know, the business of fashion is tough.  We all seem to be engaged in constant struggles - be it to create the next hot look, sell product, ship on time or sell-through.  And once you make it through a fashion cycle, there is no time rest....it just starts all over again.

So when you have success or an accomplishment, you need to pause for a moment and enjoy it.  Recently, I was able to watch Greg LaVoi and his fabulous team debut the first collection from Irene By Greg LaVoi during Los Angeles Fashion Week. 

Photo Credit: Volker Corell

(For full disclosure, Greg is a firm client, which means I was able to watch the company from inception to runway. Irene by Greg LaVoi did not request, nor was involved in this post.  The views reflected herein are solely mine.) 

Photo Credit: The Recessionista

Sitting there, during the Irene by Greg LaVoi show, was akin to watch a family member graduate.  I was so proud.

But this post is not about me -- it is about what your brand can learn from Greg and his team.  They put in sweat, blood and tears, and preserved through multiple challenges and curve balls to accomplish an amazing victory.

This post started by acknowledging the challenges of the fashion business, but you need to remember that fashion will also give you moments of great joy, pride and satisfaction. Especially when you accomplish a seemingly insurmountable task. 

And when that happens?  You need to pause for a moment and enjoy it.  Smell the roses, as the saying goes.  Or as in Greg's case, kick back and read about your success in the California Apparel News.

Photo Credit: Greg LaVoi

Congratulations again to Greg, Melissa and Emilio, and to Pamela and Eddie as well.  You deserve to savor this moment, which if my hunch is correct, is only the first of many victories in your future.

And for the rest of you out there, take a moment from the craziness and reflect on your achievements.  Hard work deserves reward.   

xoxoxo

Staci

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From all of us here at the Fashion Law Blog, we wish you a year filled with prosperity, health and happiness.  Hopefully, you will use all you learned in 2012 to become better, stronger and more profitable, as well as more thoughtful towards your fellow workers, customers and neighbors.

Over this holiday, remember, take some time for yourself - reflect on what went well and what you want to make better.  Amidst the celebration, now is the time to start your list of goals for 2013 and thinking of your game plan to accomplish them. 

Lastly, we want to thank you for your support, your feedback and your encouragement.  We appreciate you, and are grateful for your time.

xoxo

Staci

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By Ellie Altshuler

 

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You know, everything happens for a reason. 

As I mentioned, I going to speak at Fashion Law Brazil 2012, which will be held in Rio on November 30, 2012.  Earlier this week, I was telling my kids about the trip.  My 7 year old said, Mommy, did you know the 2014 World Cup is being held there?  And I told him I did, and asked, how did he know?

He said his class learned the words and "signs" to "Wavin' Flag," the 2010 World Cup theme song.  He then proceeded to tell me that the song was about people struggling for freedom, and did I know that many people in the world don't have the rights we do?  or the money? or even running water?  But despite that, they still fight for truth and justice, and to make their dreams come true.  And sometimes, an event like a soccer game can give people the push they need to overcome or just come together.  So we need to be grateful for what we have and even when we have a bad day, we have to fight on.  And always be brave.

I just about fell over.  Then, he sang me the song and I teared up.  Pretty powerful stuff.

So, why are you reading this on the Fashion Law Blog?

Because, fashion is a tough business.  It is a constant struggle and you will always be fighting - to make it, to keep your place or to move forward.  There is always a new season, a new line, another show.  Despite the outward glamor and the glossy images we see in magazines, you all know that isn't what life inside the fashion world is like. 

But if you want it, never give up.  Your dreams are worth fighting for and be grateful you have the opportunity to chase them.  The strong will not only survive, but win. 

Do you have what it takes?

For inspiration, watch this great montage from the 2010 World Cup set to "Wavin' Flag" here:

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I was reading "Dear American Companies : Here is How to Fix the Economy," from yesterday's Business Insider, when my husband called.  He is in IL with our kids (Samantha and Micah), spending some time with the grand parents before school starts. They went fishing this morning, and when asked if he was having a good time, Micah said:

I bet my worm isn't having fun doing this...

And that made me think.  Micah - at 6 years old has it right - he has the ability to put himself in the other-side's shoes.  American Companies, argues Henry Clodget, the Business Insider author, should take some of their record high profits and give them to their workers, who currently have record low wages.  Doing so, will fix our economic problems because the workers (or the fish) will have more disposal income.  

So why are you reading about fishing, the American economy, and my six year old on the Fashion Law Blog?

Because doing the right thing can be hard, especially, when on the surface, it seems to be against your self interest. 

And your probably thinking, Staci what are you saying?  Fashion is a cut-throat industry, with the barest of price differences making or breaking a sale.  Thinking about others?? Put them first?  Phooey.

But you should.  Here is why:

People are your most precious resource and they are not unlimited.  Well compensated people work harder and think more creatively. Your Fashion Brand needs smart people to make it competitive.

What can you do to make work fun for your employee's? What can you do to increase their wages?  Give it some thought, then take action (read the Business Insider article if you still need to be convinced).

ps - no fish were hurt in drafting this blog post.

 xoxo

Staci

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Just in case you are having a hard time trying to put yourself in time-out as suggested yesterday, I thought I would share with you my family's favorite time-out.

Our favorite place is Club Med Ixtapa.  I love it, my husband loves it, our kids love it, even all the grandparents love it.

When either my husband or I are having a tough day, we'll text each other a link to the weather in Ixtapa.  Seeing this, immediately:

• makes me smile;
• makes me think of all the wonderful moments we have spent at Club Med and the wonderful memories we hope to create in the future;
• makes me more relaxed and subsequently more focused; and
• gives me the push to complete 10 more seconds.

So where is your favorite place?  It doesn't have to be far.   But if you want to succeed in this crazy business of fashion, you must find one.  A time-out is the path to inner peace.

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We all need a time-out once in awhile. 

Yes, you heard me.  You must take a break from the daily stress and pressure we all face.  Why?

First, studies show that people who allow themselves down-time, or recovery time as most of the literature calls it, are happier, more productive and more creative.

Second, you need down-time to be able to remember why you are working so hard.  Why are you pushing yourself?  What have you accomplished over that last quarter that was such a whirlwind?  Are too busy working that you aren't working smart?

Third, and most important, what this point of success if you can't take some time to share it - be it with your family, your dog or even yourself. 

For those of you who know me, you know this was a very hard lesson for me to learn.  But thanks to some great mentors and my family, I finally got it. 

So I urge you to give it a try.  Even if it is just a weekend, an afternoon or an hour and not a full on 2 week vacation with no contact with civilization.

Trust me, it works.  Promise.

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I hate working out.  There.  I admitted it. 

But, I hate not fitting into my jeans even more so I do it.  Recently, during a killer pilates class, the teacher was making us hold every position for a really, really, really long time.  I seriously considered walking out.  But just then, while we were holding a plank position for what seemed like an hour, she called out:

10 more seconds!

which made me think:  in the course of this class, this week, my life, what's 10 measly seconds?  I can make it through 10 more seconds.  And you know what?  I did.

Now, you know this post isn't really about me and my workouts.  It's about how you face, and overcome, adversity and challenges in your life.  We see people conquering insurmountable obstacles and odds every day, especially in the fast-paced, hyper-competitive world of fashion. 

Many like to think that those people or companies were just lucky.  I don't and you shouldn't either.   And you know why? 10 more seconds.

People who succeed, who create, who ship, have the ability to work through those last 10 seconds.  They don't give up when the going gets tough, when they face a setback, have a mental block or all seems lost.

If you have answered the why question, you will have the intrinsic motivation to make it through those last 10 seconds.

So, next time when you feel like giving up, think of this post, know I am cheering you on, and tell yourself: I can make it through 10 more seconds. 

And you know what?  You will. 

xoxo

Staci

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As you know, I often draw inspiration from music, and am convinced that music and fashion are explicitly intertwined.

Fashion, like music, is a form of entertainment and music, like fashion, has an incredible impact on trends.  Today, like never before, we are seeing musicians use their innate power to extend their own brand as well as the brands of those they choose to partner with.

No one is doing this better right now then Pitbull.

The son of Cuban immigrants, Pitbull had a challenging childhood in America.  Today, he is a multi-national brand.  Not only is Pitbull a Grammy nominated artist, but he hosts his own TV show, endorses Kodak and Dr. Pepper and co-found Bad Boy Latino with Sean Combs.  

So how did he do it?

He started out in his target market – Miami rap – first in English and then in Spanish.  Pitbull successful grew his fan base by partnering up with other artists that helped him expanded his audience, such as the Reggaton phenomenon Daddy Yankee [another great example of cross-marketing success!],  T-Pain, Akon, Lil’ John and Jennifer Lopez’s in her latest hit single, On the Floor [Video].  And he made me fall in love with the Euro Dance sensation “We Don’t Speak Americano,” with his version Bon, Bon.  Recently, Pit was tapped to write and perform the theme song for "Men In Black 3," "Back in Time." 

Back in Time is a brilliant example of brand extension.  The incorporation of "Love is Strange" from "Dirty Dancing" into the song is not only genius and good music, but is also another way to extend his brand to a different target audience.  Pretty cool, right?

With the movie posed to be this summer's blockbuster hit, its theme song will be played in houses across America.  Since Men in Black is such a strong franchise, Pit's song will be guaranteed extensive internationally distribution.   With this single collaboration, "Mr. Worldwide" will touch more people than ever before.  How's that for stretching your brand? 

What creative steps can you take to extend your brand?  I challenge you to think outside your current channels and methods of distribution.  How can you reach a whole new audience and make them raving fans?

While you think about it, listen to "Back in Time" for Inspiration.

Photo credit: ClubPlanet.com

Music Video: Huffington Post

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So more clients swam with the Sharks last Friday night!  If you missed it, you can check out GoGo Gear pitch the sharks here.  [Video]

I have known these ladies for sometime and what impresses me the most is their sheer determination, passion and ability to handle challenges. 

Arlene says it best on the GoGo Gear Blog:

THIS is a tes­ta­ment to how you turn adver­sity into oppor­tu­nity and how when bad things hap­pen in your life, like a job loss, you make choices and say I will NOT be a vic­tim of cir­cum­stance or the econ­omy, you defy the odds sim­ply by believ­ing that ANYTHING is pos­si­ble and then do some­thing about it.

Wow - pretty cool right?  I know there are many of you out there who would love to be on ABC's Shark Tank.

So why did GoGo Gear get the opportunity?  Now some would say it's all luck, but I don't buy that.  Neither does Arlene:

You GET that oppor­tu­nity when you have an idea and you do some­thing about it.

So, what action will go take today to turn your dreams into reality?

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Fashion is all about appealing to the senses of your customer.  A color that is visually attractive to one may not be to another - that's why most companies offer designs in array of colors or patterns.

But, sight is only one of the human senses.  Don't forget that as humans, we have multiple senses and your brand should strive to engage your followers on multiple levels by using touch, scent and sound.   

Studies show that as you connect with your customer across multiple sensory planes, the strength of the bond you create with your customer grows stronger, which results in a deeper brand loyalty.  

For example, I often post about the connection between music and fashion [as an aside, have you made your MAGIC playlist yet?].  Did you know that there is a 65% chance of a mood change when exposed to a positive sound?

Which brings us to the point of this post: did you know you can trademark scents, sounds, and tactile touch?

Yes, you can.  Famous examples include the NBC "chimes," the Harlem Globetrotters "Sweet Georgia Brown," and Club Med's "Hey Baby," "Hand's Up" and "Paraiso."

These songs are not necessarily owned nor created by the sensory trademark holders, but the sound is so closely connected with the brand it is considered a source identifier and thus entitles the applicant to trademark protection in the audible component only.

So you have an opportunity here -- what can your fashion brand do to connect with your customers across multiple senses? 

What can you do to deepen your bond with your followeres and turn them into raving fans?

So turn on your speakers and watch this clip for inspiration:

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My family and I just return from a Club Med vacation in Ixtapa, Mexico.  We are huge fans of the resort, and the company. 

I remember going to Club Med as a teenager.  I later went when I was a single twenty-something.  Now I go with my family and hopefully one day, my children will take their families.

Club Med has successfully created an international brand that targets a wide age demographic.  It has also managed to grow and adapt the brand from being rustic and single oriented to upscale and family friendly.  Club Med has shown an uncanny ability to change with the times and stay relevant, without losing its identity or true essence. 

By hiring talented people (GO's) who provide guests with an outstanding experience, Club Med creates raving fans who then share tales of their vacations with others.  Statistics show that the number one place people currently spend their disposal income is on vacation travel. 

It has also embraced social media to interact with its guests once they return home.  Club Med has a facebook page, twitter feed and You Tube Channel just to name a few.  You also can download its "crazy signs" songs on itunes or Amazon - WOW!

Now, why are you reading about this on a Fashion Law Blog?

Because to become a lifestyle brand, your company needs to take a page from Club Med's play book. 

• Are you connected with your target market? 
• What are you doing to adapt your services as the needs of your target market changes? 
• How are you going to diversify and make your company recognizable beyond your intial target market? 
• How are you going to be more than just a provider of a product, and instead make an emotional connection with your market to become a brand?

And if you really want succeed in today's market place and become a legacy brand, your Fashion Company needs to find a way to connect with its customers like Club Med has.  You need to employ passionate, enthusiastic people to share your company's message (compared to sell), and it needs consistent branding so you carve out your niche and visibly stand out from the masses. 

I challenge you to give some thought over the holiday break to how your company can create an emotional experience for your target customer.  And it should be one that your customer raves about and longs for, even after they change their clothes.

ps -- a big thank you to Flavia, Mourad, Chef Shek, Chochu, Mimi, Lauren and the rest of the Ixtapa GO team.  We love you and can't wait to see you again!

pss -- to check out the resort, click on the You Tube videos below -- make sure to turn on your speakers!

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I hope everyone enjoyed their Thanksgiving.  As most of y'all know, it is my favorite holiday - a time to reflect on the things we are  #grateful for, a time to spend with family and friends, and a time to start planning and making goals for next year.....and a time to celebrate this blogs birthday!!

Yup, we turned two over the Thanksgiving break and I wanted to take a moment to say thank you to all you out there for your ideas, feedback and support....for disagreeing with me, for your contributions and your friendship.

Last year, I thank you for:

making "Fashion Law" a reality and not something laughed at

And I never thought this would happen so soon, but this year Fashion Law became a Movement!  I am still in awe that we made it happen.......I can only imagine what our future holds.

So thank you all for sharing your passion, love of the law, and commitment to all things fashionable.

And what's up next?  Well, you know what they say about the terrible twos, nah.  Just kidding.

We will be growing and maturing, only bound by the limits of our creativity and imagination.  Hope you'll stick around for the ride!

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Just want to send out positive thoughts to all y'all aspiring California (Fashion) Lawyers! 

Waiting on bar results is tough but just breath, stay busy and 6pm will come soon enough.

My fingers (and toes) are crossed (fashionably, of course!)

Big Hug and I expect to hear from you with good news later today!

photo credit: Geogr@phy Blog

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In an awesome blog post yesterday morning about setting goals and strategic planning for 2011, Nancy Myrland challenged us to stop looking at our competitors, and instead say:

"WHO CARES?!

What do I mean who cares?  That’s right.  Who cares?!....Who cares about averages or norms when you should be aspiring to be anything but average or normal?"

Interesting, Seth Godin made the same point yesterday morning:  

If you don't want to be easily replaced, be better, be different or be cheaper. And the last is no fun.

So as you work off your thanksgiving feast, finish shipping those last reorders, and get ready for some down time during the slow holiday season, I urge you to take some time and think about your fashion company's goals and plan to meet those goals in 2011.

But remember, don't plan to beat your competitor; the key to true success is to IGNORE your competitor and plan to change the game.

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Crazy question for a fashion law blog, but coming off the week we just had in Magic, we all need recovery (and no, I am not talking about the Lindsay Lohan kind).

When I talk about recovery, I mean you need to do something that you do purely for fun -- something that has nothing to do with work or family, your health or any other "obligation."

Otherwise, you'll lose your passion, your creativity and your focus.  A hobby is the only way to avoid burn-out.  Sounds nuts right?  I thought so too until:

1. a mentor gave me The Power of Full Engagement by Jim Loehr and Tony Schwartz; and
2. I found a hobby and became a believer.

Here is what the Power of Full Engagement says:

Most of us are just trying to do the best that we can. When demand exceeds our capacity, we begin to make expedient choices that get us through our days and nights, but take a toll over time. We survive on too little sleep, wolf down fast foods on the run, fuel up with coffee and cool down with alcohol and sleeping pills. Faced with relentless demands at work, we become short-tempered and easily distracted. We return home from long days at work feeling exhausted and often experience our families not as a source of joy and renewal, but as one more demand in an already overburdened life.

 

Power of Full Engagement then offers the solution:

The number of hours in a day is fixed, but the quantity and quality of energy available to us is not. . . If you learn how to how to create a balanced energy expenditure with intermittent energy renewal, meaning developing "recovery' techniques into your day and week, you will increasing your ability to perform under pressure. . . Above all, this book provides a life-changing roadmap to becoming more fully engaged on and off the job—meaning physically energized, emotionally connected, mentally focused and spiritually aligned.

Pretty awesome right?

And trust me, the book delivers on its promise.  I have always been good a managing my time and "pushing through," even when I was exhausted.  But now, even the tough stuff doesn't wear me out anymore because I take some time for my "hobby" every weekend and have some recovery time built into my day.

Try it.  A hobby will change your life.  Trust me on this -- it just recently changed mine. 

photo credit:  Ritchie Gaonas

p.s.  Just in case you can't remember my hobby, here is a video clip from two weeks ago.  And if you want to see what this trick is suppose to look like, check out Ritchie here. [video]

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Another Guest Post by Chris Riordan

It's way past my bed time on a Thursday night. I could:

• stay up and slog through the work in front of me which is due at noon tomorrow or
• go to bed early (and possibly inspire my wife to burn a few calories with me before lights out), crash and get some much needed zzzz's.

I pick going to bed early and I set my alarm for an hour early.  Why?

If you wake up an hour before you are suppose to, you can run 2 or 3 miles of interval sprints around the block in 1/2 hour (which is a 300 calorie burn), be back in time for a shower and to meditate on something positive before you need to be out the door (grape fruit in hand).

By going to bed early you just gave your brain and body some time to generate some fresh perspective for the project you're working on. The endorphin rush you feel from the run (because you got more than 4 hours of sleep) will keep you sane in morning traffic by reminding you that you are in some way connected to all the people in shinny metal boxes rolling 25 down the 405 next to you.

When you take the time to take care of yourself, you take care of every one around you too because when you feel good, you are faster, funnier, more forgiving and full of the inspirational flow required to finish the job, and everyone benefits!

All that from going to bed early? You bet your plastic butt Los Angeles, and you better start believing it too if you want to fit into those size 2's you are manufacturing for your fall line that you hope to wear to that high school reunion or that next fashion networking event.

photo credit: elev8 

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Guest Post by Chris Riordan

When my wife first asked me to write this blog while she was in Vegas at Magic, Project & ENK (#WWDMAGIC) I thought, "do your own work party girl, I'm a personal trainer, what do I know about fashion, and the only thing I know about law is the ones I've broken".

I have 6 pairs of the same workout clothes, and two pairs of running shoes. I love routine, and they are the right clothes, and the right shoes. I get through the workouts without snagging some long baggy plant leg on a machine, or bike and hurting myself, and I look good in my uniform,( no yellow armpit stains) and when I look good I feel good too. In no way am I saying that our mental well being should be based solely on external appearances (you need help Los Angeles).

However, working out is 95% mental, staying positive with your thoughts and your words while you train is important. Saying you hate a specific workout while your doing it is like taking medication for a life threatening disease and saying "this isn't going to work," and your right, it won't. Not only that but a negative attitude could exacerbate a problem or cause an injury. Harsh huh?

A lot of people have messed up mental philosophy regarding workouts. In general workouts are looked at as a means to an end.  Instead of enjoying the actual workout people can't wait for it to be over. It's important to either learn to love the process, and stay in the moment, or find an activity that is exciting for you.

If your struggling with the mental battle take a day off of the gym, change your workout routine, get outside and get some air, learn to breath, find a new workout partner, change your clothes, or hire a personal trainer like me.

LIFE IS TOO SHORT SO HAVE FUN!!!

photo credit:  Modern Mom

p.s.Guys, if you need some tips on what to wear to the gym check out this blog.

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I know this week is crazy for most of you -- finishing samples, finishing back to school distribution and getting ready to head off to your next rounds of trade shows.  In fashion, you always try to pre-plan, but when making your plans, just know there will be some last minute emergency.  While stressful at the time, you have to learn to love the process -- that's what makes this business fun. 

Sounds crazy?  Not really if you think about all the time we spend at work and dedicated to our jobs.  Remember, life is all of the moments that we are here on this planet -- not just weekends (or when we are not at work.)  If you are not passionate about what you do (and don't look forward to Mondays ) fashion may not be the right industry for you.  As we have discussed previously, to succeed in this business, you need determination, grit, belief in your moral compass, ear-plugs to drown out the jerks and naysayers and stamina.

Ok, enough preaching from me today.  Hope are a little bit inspired and ready to tackle the hard, but rewarding work in front of you.

photo credit:  alt text

ps -- If you will be showing in Vegas, let me know.  I would love to stop by and meet you!

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Sometimes bad stuff happens:  a customer cancels a big order, death in the family causes you to fall behind, a big supplier or client goes bankrupt, goods ship late or arrive damaged, or for some of you, someone cuts you off in traffic. 

Bottom line is, things happen that can really screw up your life that just aren't your fault.   And it sucks.

But then you have a choice.  While you can't change things that are out of your control, you can decide how you are going to react to them.

Are you going to give up?  Waste energy getting pissed off or feeling sorry for yourself?  Maybe for a day or two.  Then:

• pick yourself up;
• decided you don't want to live that way; and
• put your life life back together.

(yup more lessons from Eminem -- picked up on this week's theme?)

Yes, its hard.  But every single one of us has been there.  And you can recover.  Say it with me this time:

I'm not afraid to take a stand
Everybody come take my hand
We'll walk this road together, through the storm
Whatever weather, cold or warm
Just let you know that, you're not alone
Holla if you feel that you've been down the same road.

You are in control of your response to adversity.  Take the bad and use it to fuel your passion.  I predict that you'll raise the bar and take your game to a whole new level.

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Fashion is a hard business.  It takes grit, determination, and talent.  Many won't make it.  More won't even try because they are afraid to fail.

Sad but true.  Then, they will make up excuses, rationalize their failure and become a victim in their own minds because their wish did not fall into their lap.

So, are you ready to stop procrastinating and turn your dreams of creating a fashion brand into reality?  Want to know how?  Follow this lesson from Eminem's verse in Airplanes, Part II:

• Answer the why question ("he’s gon’ have a hard time explaining to Hailey and Laney these food stamps and this WIC ")
• Take risks no matter what what others say ("marshall you’re never gonna make it makes no sense to play the game there ain’t no way that you’ll win");
• be motivated and follow through ("pretend he procrastinated had no motivation; pretend he just made excuses that were so paper thin they could blow away with the wind"); and
• ignore the jerks that heckle you along the way ("quit daydreaming kid
  you need to get your cranium checked you thinking like an alien it just ain’t realistic"),

By now you know that wishing upon a shooting star may work in a Disney movie, but not in the fashion business.  Make a decision to answer the "Why Question," make a plan, and don't be afraid to fail.

If you want to make it in today’s fashion environment, you must want success so bad that it is the only thing on your mind.  Stand out from the crowd. Take risks.  Assembly a trust-worthy, like-minded team. 

Merely showing up, or working 9 to 5, is not going to cut it.  Will you capture this moment?

photo credit: Wunderground.com

p.s.  "you can do anything you set your mind to."  

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Surely you have noticed that Eminem is everywhere these days? 

First, he has three hit songs that are in heavy rotation on the radio right now:

• "Love The Way You Lie” which features Rihanna (#1 on Billboard's Hot 100);
• "Airplanes, part II” which is a B.o.B song featuring Hayley Williams and Eminem (#3 on Billboard); and
• "Not Afraid," the first single released of off Recovery in April 2010 (which debuted at #1) is now #11 on Billboard.

On top of that, Recovery was the number one album for the fourth week in a row this week, Eminem made a guest appearance at the Rihanna concert last Wednesday at Staples Center and the video for "Love the Way You Lie," featuring Megan Fox, will come out this week.

The Eminem press "blitz" did not escape MTV, which said:

From a jokey viral campaign featuring the ShamWow guy, appearances on "The Soup," "The Late Show With David Letterman," the BET Awards and "Late Night With Jimmy Fallon" and a one-page profile in the New York Times Sunday magazine, in which he came out in favor of gay marriage, Eminem has done more press and appearances in the past month for the new album than he did for almost the entire Relapse cycle.

Why the hardcore marketing?

Despite decent sales, Eminem's last album wasn't so hot.  He made some strange appearances, odd songs and lost part of his core audience.  And he knew it.

So, instead of letting the lizard win, Eminem came back: better, stronger and smarter.  The result? He won back his fan base, gained the support of a new generation, and appealed to a wider audience.

Now, why are you reading about Eminem on the Fashion Law Blog?

Because the fashion industry is a roller coaster ride.  Heidi Klum says, "One minute you are in, and the next you are out!" 

Don't let one bad season, style, or show cause you to surrender your dreams or passion.  You won't be the first not to succeed, to make a mistake or think you had the path mapped out, and were wrong.  You'll be tempted to quit, but I urge you not to.   Don't be "afraid to take a stand" and know "you're not alone."

Instead, get back up; rework it; and market the hell out of it. 

Just like Eminem. 
 

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Last month, after sharing some of the concepts from Daniel Pink's book, Drive, you were challenged to think outside the box and come up with ways to support and encourage intrinsic motivation in your team.

Have you taken steps to change the way you motivate your team? What can you do to convert working for you from a job into a passion?

Not started yet or still trying to figure out how -- or even why you should try?

Check out this animated video from Daniel Pink:

In sum, you are the leader of your organization.  What motivates you?  Does your leadership style need adjustment so that you inspire and motivate your team?

And don't forget, your leadership style directly effects how your team treats your customers, which will (hopefully) lead to sales and to customer retention (and fans and followers!)

I would love to hear what has worked for you.....and what hasn't, in the comments.

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I read "Drive" by Daniel Pink on the airplane back from NYC.  I loved the book and am clearly a "Type I."

Pink discusses that we are separated into those who are intrinsically motivated (working for joy), compared to those that externally motivated (working for money).  Pink states that once everyone is fairly compensated or even compensated slightly higher than their peers, those that are intrinsically motivated, or a Type I, will be happier, more productive and more successful.

As summarized by one of my mentors:

Intrinsic motivation comes from autonomy, mastery and purpose. When you have autonomy you feel like you can direct your own life. To have autonomy you must take responsibility for your career success and life fulfillment. Mastery means you are constantly striving to become a better knowing you will never achieve total mastery. Purpose means you are working on matters that are meaningful, doing them well and doing your work for a purpose greater than yourself.  (click here for a review: Motivating Employees: How to Spark Creativity Without Boosting Pay.)

This is true in Fashion as it is in any business.   Are you supporting intrinsic motivation in your employees?  As Pink shares, studies actually prove that the "carrot and stick," or a bonus for reaching a sales quota, piecework minimum or hours goal, shows diminished results, creativity and productivity over time.

I challenge you to think outside the box (which shouldn't be too hard as you are in fashion!).  What can you do  to support and encourage intrinsic motivation in your team?  What can you do to convert working for you from a job into a passion?

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Earlier today, Forbes ran an article by Susan Gunelius, "5 Guaranteed Ways to Establish Your Reputation as an Expert in Your Field via Social Media."

As this blog and other fashion bloggers have previously noted, Fashion Companies have been notoriously late to the social media party.  Fortunately, A/W 2010 was the beginning of the thaw - meaning we are starting to see brands embrace social media.  

Does your company have a social media plan?  If not, you should get going with one, before you miss a unique opportunity to connect with your target customers and build visibility and credibility with the marketplace. 

What should you do?  Start by following Susan's five tips:

1. Publish shareworthy content;
2. Go multimedia;
3. Leverage the features of social media tools;
4. Join organizations and groups; and
5. Integrate and cross-promote your efforts.

Why?  Well, as I previously wrote, social media is a game-changer.  In the past, fashion brands had to rely on retailers, buyers, fashion editors or stylists to reach their customer.  Now your company can use social media to win eyeballs, attract passionate followers and drive sales.

So what are you waiting for?  Now is the time to emerge as a leading, innovative company, on your terms.  You can do anything you set your mind to.

photo credit: LuxSecret (read the article, it's worth your time.)

ps -- if you need some more help and want to talk to some social media experts in person, on May 20, 2010, FGILA is hosting an interactive panel on how to use social media to build your fashion brand.  click here for more information and to RSVP

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Sheena Matheiken of the Uniform Project can.  Similar to Julie & Julia, Sheena pledged to wear one dress, 365 consecutive days to raise money for the Akanksha Foundation, a non-profit foundation raising money to send children to school in India and blog about it. 

Today, April 26, 2010, is day 361 and Sheena has raised $75,470, which equals 209 kids in school. WOW!!

My first thought when heard about this was, what does this dress look like?  Well, for all the pictures on the website of Sheena's outfits (which are quite impressive, as is the video) I couldn't find a stand alone, close-up shot and/or sketch of the dress without Sheena in it, maybe because they have plans on selling it and don't want it knocked-off (a little annoying, but understandable). 

Here is what I was able to find about "The Dress:"

The mastermind behind the uniform dress is my friend and designer, Eliza Starbuck. We took inspiration from one of my staple dresses, improving upon the shape and fit to add on some seasonal versatility. The dress is designed so it can be worn both ways, front and back, and also as an open tunic. It’s made from a durable, breathable cotton, good for New York summers and good for layering in cooler seasons. With deep hidden pockets to appease my deep aversion for carrying purses.

For some blog entries on the making of "The Dress," click here.

Sheena's dedication and story is impressive and awe-inspiring.  It is striking how "different" one garment can be when approached with creativity and, of course, stylish accessories.

And is it just me, or do you see a movie and/or book in her future?

photo credit: The Uniform Project, Day 1

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I am a big fan of Scott Ginsburg from Hello My Name is Blog.  Lately it has been like Mr. Toad's Wild Ride around here, so I am a bit behind in my reading.  But had to share with you some of Scott's wisdom from his tax day post, How to Make People Hate You:

Be the exception. Nothing pisses people off more than when you refuse to imprison yourself by adopting the illusions they blindly accepted as rules. If only they had your obstinate sense of self-protection. If only.

Sadly, most people are other people. They allow the world to dictate what they want and what’s important to them. You, on the other hand, are the exception to every rule. Or, you change the rules so you can win at your own game. Or, you change the game completely so there are no rules.

Either way, people hate you for that. Well done. What rules don’t you subscribe to?

Scott is so right, and since you know how true his advice is in the fashion world, I am not going to say anything else.  (except I am borrowing his image too).

If you are not following Scott on twitter or subscribed to his blog, you should do so immediately.  I promise you will not be sorry.

Thank you again Scott for another GREAT post!

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Guest Post by Jackie Lechtholz-Zey.* 

For those that missed out on the Glimmer of Light Panel, Jackie has written a fantastic recap for you all:

First off, I have to admit, Thursday didn't start off as the best day. It was hectic in itself, and the stress of impending deadlines and finals was starting to get to me. I was getting into that over-worked zone where you start to feel like you don't have time for anything. I wasn't sure if I could make it to the panel, but once I saw that Arlene Battishill was speaking, it was no longer a question. I would MAKE the time to be there.

For those of you following Staci's blog, you should be well familiar with the theme of Going Hard or Going Home.  And it's not about luck, it's about good old fashioned hard work.  Arlene is the human embodiment of these principles. I heard her speak at a panel a few weeks ago, and she made a tremendous impression on me. You truly have to hear her in person in order to understand her incredible energy, drive, warmth, and savviness.

Knowing that Arlene would be there turned my mood around completely. I realized that the only way to nip my funk in the bud was to surround myself with people like her, people that I could be inspired by and learn something from. I made time in what seemed like an impossibly busy schedule for something I knew would serve me well. There are days that you feel overwhelmed, over-worked, and over-tired, but you can't let that stop you. Sometimes you don't actually feel "tougher than a lion," but to get yourself back on track you have to seek mentors and role models. You get in touch with your perseverance and determination when you seek the company of those that will elevate you to that place. I'm delighted to say that a little over two hours spent in such fine company, and I was beyond being back on top of my game, I was strategizing bigger and better ways to make my goals a reality.

The venue, Blue Velvet, was sleek yet welcoming, the perfect setting for the crowd within. After appetizers and conversation, I had the pleasure of sitting next to John Arguelles, President of Lloyd Klein and Foundation Co-Chair of Fashion Group International LA during the panel. I also introduced myself afterward, as I was so impressed with what he contributed to the discussion. And it truly was a discussion, robust with audience questions (and advice!) to one another and the panelists. I learned a lot about the business just by listening to these fashion industry players exchange ideas and recommendations.

Arlene Battishill, of course, inspired me all over again. She shared her experience as President and CEO of GoGo Gear, the line she developed in order to give bike and scooter riding women a chic alternative to the traditional gear, "so that they don't have to look like men." Her collection is the first of its kind, offering feminine design coupled with serious armor engineering. Her company has seen incredible success, the line was selected as a finalist for the Top 10 Products of 2010. I'd really recommend reading her blog to get a greater sense of how hard she's worked and her resulting accomplishments. Staci is Arlene's number one fan, but I promise, I come in at a close second! It was wonderful to hear her speak again and share her insight. I also had the opportunity to meet her beforehand, and spent some time after the panel talking with her and her intern. I can't tell you how exciting that was!

Gary Fineman shared his expertise as co-managing partner of Fineman West & Company LLP, one of the largest CPA and business advisory firms in LA specializing in apparel and manufacturing. He offered financial advice and practical guidance for managing a fashion business.

Sharooz Kohan, CTO of Aims Technology Solutions, Inc., had a lot of insight about one of the evening's major themes--social networking and branding on the internet. He's an expert on generating website business and he explained his theories.

Ilse Metchek, President of the California Fashion Association, moderated the discussion, asking the panelists some very probing questions that led to some truly informative answers.

All in all, I must say that it was one of the best panels I've ever attended, a real success. For someone like myself, who is just starting to enter the fashion world from a business and legal perspective, I couldn't have asked for a better taste of the industry. It was inspiring, energizing, and enlightening to be a part of.

Staci is always reminding us of the importance of in-person networking, and I'm going to echo her advice. Nothing compares to saying hello, shaking hands, and exchanging business cards. You learn a lot in the mean time, and you never know how things will turn out. Keep hustling and working hard, and you'll see the payoff (Arlene and Staci are living proof!). It's also just plain exciting to be in the midst of a fashion business discussion.

And with that, I hope to see you all at the upcoming panel on the Design Piracy Prohibition Act, Tuesday at 12 at the California Market Center.  I actually wrote my paper on the bill, and because I argue for copyright protection for fashion designs, I end up recommending a modified version of the DPPA. The panel should be pretty interesting, as I know that there is quite a bit of opposition in the industry as well. I'm looking forward to getting a better understanding of the issues, and I hope you all will join me in learning more about the industry!

Until next time,
Jackie Lechtholz-Zey.

*Jackie is a 2nd year student at Loyola Law School, and in addition to being Chief Articles Editor of the Entertainment Law review, she is the school's resident Fashionista. Jackie contacted me after writing her soon-to-be published article about extending copyright protection to fashion designs, looking to learn more about the business of fashion.

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"Go Hard or Go Home," sings Young Jeezy in Rihanna's Hard.

Why are you reading this on the Fashion Law Blog?

As a reminder that the fashion business takes no prisoners.  It will test you, push your limits and then break them.  To succeed in fashion you need to be "tougher than a lion," determined and persistent.

But you know what?   

"They can say whatever
I'ma do whatever
No pain is forever
Yup, you know this."

You keep trying, stay focused and you will succeed.  Own your power.

"Yup, you know this."

photo credit: StyleCaster

For a behind the scenes making the video, click here.

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Is "more than meets the eye" a wise business strategy or a wasted opportunity (i.e. an unimpressive first impression)?

Personally I think that you can have both. 

Your first impression is important, and presenting well is the key to getting in the door.  You never, however, should show all your cards at first blush.

Cultivate a wide range of skills or tools.  Use them wisely, and at the appropriate time. 

For example, when I was running production, I never revealed to my contractors that I understood Spanish.  I cannot tell you how much I gained from this selective use of my ability.

Too often we see people acting like asses for no reason but ego.  Why?  What do they gain?  You and I both know that we can be tough when we have to be -- no one survives in fashion if they can't.

But, as Teddy Roosevelt said, I prefer to "speak softly and carry a big stick." 

photo credit: T-Shirt Insight

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Driving to work, I heard a great Trader Joe's commercial.  It asked, where are the people? 

Not shoppers, but the store employees that are suppose to assist you and help make your shopping (i.e. a necessary errand) easier and more pleasant.  The commercial even noted that most supermarkets ask you to ring up and bag your groceries yourself.  But not at Trader Joe's. 

As most of you probably know, Trader Joe's has tons of happy, helpful and passionate employees that are always willing to go the extra mile.  That is why I love shopping there.  (I also love the "Fearless Flyer."  It also has such good tips and suggestions.)

Trader Joe's has managed to transform grocery shopping into an experience.  They engaged all your senses.  By tapping into their own passion, Trader Joe's has made a mundane chore fun. 

So why are you reading this on the Fashion Law Blog?

Because, to succeed in today's market place, your Fashion Company needs to find a way to connect with its customers like Trader Joe's has.  It needs to employ passionate, enthusiastic people to share your company's message (compared to sell), and it needs consistent branding so you carve out your niche and visibly stand out from the masses. 

How can you make fashion into an experience that your target customer can interact with?

photo credit: Highwire Creative Services Blog

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Today is the first day of the second quarter of 2010.  What have you accomplished so far? 

Did you set goals and meet them?  Set goals that were too high and failed to meet them, or not set any at all?

I set some pretty major goals and I am happy to report that I met all but one.  So, that goes on to my list for next quarter, along with the new tasks. 

Evaluating your goals and revising them is almost as important as writing your plan.

How about you?

What are you holding today -- Gold or Fool's Gold? 

photo credit: psychology today

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I am a member of the "Free to be You and Me" generation, meaning I was in preschool when the record was released.  I even saw it performed, but cannot remember how because we didn't have VHS, DVDs or even Betas yet.

For those of you unfamiliar with Free to Be You and Me, it was a revolutionary album (and later book and after-school special) featuring songs and stories from celebrities that embraced values such as individuality, tolerance, and happiness with one's identity.  (to learn more, click here)

I recall that its major message was that anyone one, whether a boy or a girl, could achieve anything they wanted.  (which in the 70's was still a fairly new concept)

Recently, I shared it with my preschoolers and they love it, especially this song.  Surprisingly, I still remember the words to the songs and after reflecting, I think it had a profound impact on my life. 

I am asked all the time how I decided to become a fashion lawyer.  Well, I was raised thinking that I could do anything I wanted to and if it didn't exist, I could create it.

Did Free to Be You and Me have any effect on your life?  What about any other work of art?  Do you think it possible that a movie, book or album can change the way we view the world?

I look forward to your comments and emails.  Thank you for listening. 

photo credit: Free To Be...You And Me

p.s. teenage Michael Jackson is in the video for  "When We Grow Up."  Check out the video on You Tube here.

. 

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Today reminded me of my former apparel production days -- rushing to pack the boxes, charming the UPS man, hoping to delay him, then hunting him down a few stops later because I was unsuccessful (which today meant dashing across 7 lanes of rush hour traffic to flag down the truck -- but my packages went out!!)  I am sure you know what I am talking about.  All in a days work, right?

Well, after it was over, I needed to re-focus so I could finish a few more pressing tasks and prepare for my meetings tomorrow.  You know how?

I am going to let you in on one of my secrets.  I sat on the floor of my office.  Yup.  you heard me.  On the ground, in my nice clothes.  I actually do some work that way, every day. 

Turns out, I am not the only one who thinks getting on the ground is a good thing.  Scott Ginsberg, of Hello, My Name Blog wrote in "How to Stay Over Yourself:"

The word humble comes from the Latin humilis, which means, “on the ground.” Embrace that concept by spending one day next week working on the floor. With your shoes off. The excuses you will most likely give for not doing so include:

“But I’ll look dumb.” “But the floor is dirty!” “But I’ll wrinkle my clothes…” “But I’ll get yelled at by my boss!” “But what if my employees see me?”

Get over it. Since I started my company in 2002, I’ve spent at least SOME time, every single day, working on the floor. By working on the ground, you ground yourself. This modest posture will instill an attitude of appreciation and respect for your creative environment. Ultimately, by honoring your space, you invite more creative solutions. When was the last time you worked on the floor?

I echo his question to you.  When is the last time you worked on the floor?  How did you feel? 

Personally, I think it is a key to success.  Working on the floor helps me be a creative problem-solver, manage "the juggle" and improves my strategic planning.

If you haven't ever tried it, what are you waiting for??  I would love to hear what you think in the comments.

photo credit: BigLorryBlog (UPS truck) and zdrowie246's Picasa Album (woman)

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Wikipedia defines "Gratitude" as a positive emotion or attitude, usually of thankfulness, or appreciation, in acknowledgment of a benefit that one has received or will receive.

Why am I reading this on the Fashion Law Blog?

Because none of us can operate a fashion company, or any business for that matter, alone.  We all rely on co-workers, employees, friends and family for the support and assistance required to get the job done.   In the frantic, high paced world of fashion, a team you can trust is essential.

Have you thanked those whose help you are grateful to have.....ever.....or even lately?  (In your head, in an email or even just in a birthday card doesn't count!) 

You will be amazed at how you feel, and more importantly how those you are thanking feel, when you acknowledge their hardwork and support, out loud.  Trust me on this one.

To get you started, here are some of the people who I am grateful for:

• My Husband.  Without whose support, encouragement and annoying positivity I wouldn't accomplish half of what I have done;
• April.  The world's BEST, sweetest and most talented assistant, who I would be lost without;
• Veronica.  The amazing women who cares for my children when I am not there;
• My Firm Management.  Who took a chance, believed, supported and encouraged the novel idea of a "fashion law practice;"
• My FGI Board.  A diverse and amazing talented group of people dedicated to encouraging and bringing together LA's fashion community;
• Mentors.  Who have given me advice, support, motivation and some tough love along the way;
• Good Friends: you know who you are and I thank you for keeping me sane; and
• for the person that surprisingly (shockingly actually) gave my family a helping hand when I needed it the most and least expected it.

Now make your own list.  It can be short, but MUST be genuine.  So get up and go thank someone.  I bet you will make their day.

photo credit: Hoop Girl

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"Yesterday is History, Tomorrow is a mystery; but today is a gift.  That is why it is called the 'present'."

 -- Master Oogway to Po in Kung Fu Panda.

Are you enjoying your present?  Do you feel like every day is a gift that you can't wait to open or explore?  Someone of you have even shared with me that you are so passionate about what you do, you look forward to Mondays (Don't worry.  I don't think you're crazy because I do too.)

Or is getting out of bed a chore?  Does every day feel like death by a thousand papercuts?  Are you "too concerned about what was and what will be?"

The first step is to reconginze how you feel.  The second is internal -- you must decide to become a master of your own destiny.  You will find that once you start, inspiration will follow.

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A quick reminder that on Wednesday, February 3, 2010,  from 6 to 8 p.m. the Fashion Law Practice Group of Fox Rothschild (my firm and my practice group) and Fashion Group International, Philadelphia are hosting Unlocking the Secrets of Philadelphia Fashion in 2010.  This event is for Philadelphia's designers, manufacturers and retailers, whether you are just starting out or a fashion industry veteran, who wants to make 2010 their most successful year yet.  Moderated by Peter C. Buckley, the panel includes:

• Sarah Van Aken, Owner of Sa Va;
• Kristen Insalaco, Principal of Insalaco Public Relations and Director of Public Relations for Philadelphia Fashion Week 2009;
• Karen Randal, City of Philadelphia, Director of Business Attraction;
• Kristie Bergey, Owner of the KB Experience and Executive Director of Philadelphia Fashion Week; and
• ME, Staci Riordan!

I am on the East Coast often and would love to meet you.  Please RSVP  and I look forward to seeing you soon at this great opportunity for networking the old fashion way. 

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This quote from the www.coolrooment.com really stood out (and reminded me about why I hated UP!), so I had to share: 

We should be taught not to wait for inspiration to start a thing.

Action always generates inspiration. Inspiration seldom generates action.

--- Frank Tibolt

What action could you be taking right now, but are holding back -- out of indecision, fear of failure or lack of courage? 

photo credit:  JP Morgan Corporate Events

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Accountability is often used synonymously with the word responsibility, but the words don't have the same meaning. Responsibility is the obligation to act.  Accountability is the obligation to answer for an action to someone -- it could be a supervisor, a customer, a supplier or even yourself.

The business of fashion moves at a very rapid pace and we face numerous daily deadlines.   There are a plethora of people counting on you all along the supply chain.  Accountability will separate those of you who succeed and those of you who won't.  Will your company keep its promises?  Do your employees meet deadlines, provide superior service and products, admit mistakes and offer solutions when problems are identified? 

In fashion, as in most businesses, "the dog ate my homework," excuse just doesn't work.  At the end of the day, whether you run the company or just work there, you must take ownership of your actions.  Do the job you are being asked to do, without complaining about it.  Bosses don't want to hear why you can't do something.  If they had time to do it themselves, you won't be tasked with the assignment.  And remember, deliver the best possible work by pretending they'll never see it. 

And, I hate to be the one to tell you this, but when you provide a litany of excuses why you can't do something, what steps you had to go through to complete the task or even what fun activities you missed in doing the task, you sound like a whining 4 year-old.  Sorry if this sounds harsh, but  the sooner you realize AND ACCEPT the boss doesn't care because they are trying to either satisfy the customer or satisfy their own boss, the happier you will be.

Bottom line:  you should love what you do because being accountable isn't always easy.  But if you are passionate about what you are being held accountable for, work will be fun.  And, the biggest caveat of all is if you are holding up your end of the bargain, and you don't have the kind of boss or customer that thanks you for your hard work, then you need to find one who does (but that's another post for another time).

photo credit: edfast.ca

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In fashion, when you use the word "Brand," most people think it is synonymous to the word company.  Or they may think you are referring to an array of products, from clothing to perfume to water, that are all marketed under the same trademark. 

The word Brand, however, has a much bigger meaning, and each of you have one too, whether you know it or not.  As Time Magazine aptly said, “Living is personal branding. Facebook, Twitter, reality TV — you are always on and always out there.”

One of my favorite blogs, the Personal Branding Blog puts it this way:

If you have a pulse, then you have a brand and if you have a brand then you have to manage it. The days of image management consultants are over and gone.  The current state of the world begs for personal brand management.  Every move you make offline may be documented and everything you do online is already documented in your permanent record.  Years from now, your boss might uncover something about you from a simply search for your name on any social network or search engine and decide not to trust you.

So in 2010, what are you going to do about defining and managing your Brand?  You can start by taking Nancy Rosen's Personal Branding Pledge for 2010 (which I like so much I have it posted to my bulletin board and need to share it with you here):

This is my year.

I’m fighting for it.

Fighting to keep the big, juicy prize in mind so it lands in my hands by the end of this year.

Fighting to see and stay on the road, high or low.

No stopping for distractions, no matter how attractive.

I have no respect for roadblocks: inadvertently or purposely cast in my path.

I’m fighting to obliterate my own inclination to please, appease or do anything less than seize the day; every day this year.

I’m exploding with energy, but conserving it, too.

I vow to plow through walls that surround me and beat anything that threatens to defeat me.

I own my ideas, my process, my results and my truth.

I own the rights. I own the turf. I own this fight, from round one.

I will make it to the big dance with a performance that’s bigger than a personal best.

I will cross the line in record time, with a valedictory lap on the track, flashing the victory sign.

This is my year.

I’m fighting for it!"

What's the point?  As Nancy wisely says, It’s to be widely known, appreciated and paid for the talent, quality, service or accomplishment you decide is authentically who you are and what you want to do.

Now who does't want that? 

Try it.  you will get results.  I promise.

photo credit: Personal Branding Blog and Flickr

p.s.  Add Personal Branding Blog to your Google Reader and read it EVERYDAY!  I do.

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Two weeks ago, this blog discussed the importance of networking the old fashion way.  While social networking is very important, you must also do in-person networking to build trust and lasting relationships.  I then followed-up by sharing some opportunities for in-person networking in Los Angeles.  So those of you on the East Coast are not left out, here are two networking events in your neighborhood you may be interested in:

First, on January 28, 2010 in NYC, FashInvest is having its first event this year in its Concept to Capital series, Making the Leap to Becoming Investor Ready Fashpreneur.  The event will bring together entrepreneurs with investors, industry executives, and service providers within the online and offline Branded Goods, Retail and Fashion sectors to help them find funding and support for growing their businesses. 

The panel is composed of Ed Goodman, of Milestone Venture Partners and the Bergdorf Goodman family; Mickey Klein of The Astor Group and Elie Tahari; Jack Drapacz of Holden Asset Management and Financo; George Nemphos of Duane Morris who also has deep personal operating experience in Branded Goods; John Ferretti of Foxfire who is a venture backed entrepreneur and an active angel investor in the branded goods space; and David Freschman who is the Chairman of FashInvest, a 15 year venture capitalist and an angel investor.

Click Here to Register.

As you may remember, I am a steering committee member for and speaker at their upcoming Summit in Spring 2010 in New York.

Second, on February 3, 2010, the Fashion Law Practice Group of Fox Rothschild (my firm and my practice group) and Fashion Group International, Philadelphia are hosting Unlocking the Secrets of Philadelphia Fashion in 2010.  This event is for Philadelphia's designers, manufacturers and retailers, whether you are just starting out or a fashion industry veteran, who wants to make 2010 their most successful year yet.  Moderated by Peter C. Buckley, the panel includes:

• Sarah Van Aken, Owner of Sa Va;
• Kristen Insalaco, Principal of Insalaco Public Relations and Director of Public Relations for Philadelphia Fashion Week 2009;
• Karen Randal, City of Philadelphia, Director of Business Attraction;
• Kristie Bergey, Owner of the KB Experience and Executive Director of Philadelphia Fashion Week; and
• ME, Staci Riordan!

I am on the East Coast often and would love to meet you.  Please RSVP  and I look forward to seeing you soon! 

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I have theme song and I bet you do too.  You know, the one you play in your car and sing along with real loud or when you are doing sprints on the Treadmill?  Perhaps you have a different theme song for when you are doing different things, like going to an important meeting, driving home after making a sale, or even getting ready to go out.

Now, think about why you chose that particular song.  What emotion does it cause?  What does it say about you?  If you haven't answered the Why Question yet, you just made the first step.

photo credit: WSJ - The Juggle

p.s. If you send me an email with your theme song, I will share (one of) mine with you.

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At the end of 2009, I urged you and your fashion company to be a Gatejumper in 2010.  What does that mean?  In the past, fashion brands had to rely on retailers, buyers, fashion editors or stylists to reach their customer.  But now, we have the web and social media, so you can now reach your target customer without these traditional gatekeepers.

Yesterday, in a fabulous blog post titled, "The Future of Fashion: Seasons are So Last Season," Yuli Ziv expanded on this point, stating:

The fashion industry is going through restructure, just like the music industry did few years ago. As fashion brands become more digital, it gets harder for the old rules to work. Collections, seasons, fashion weeks, buyers, magazine editors - everything and everyone are challenged these days, and inevitably many processes will be redefined, and many positions will lose their power. Despite the threat on the traditional industry establishments (magazines, department stores),  I think the restructure is a healthy thing and eventually will lead to enhanced productivity, which in turn will leave fashion brands and houses with more time and resources to innovate.

Yuli shares five ways she sees the fashion industry changing:

1. No more seasons;
2. No more full collections;
3. Runway shows as marketing tools;
4. Computerizing the buying process; and
5. Opening of the two way street.

You and your fashion brand should make the most of this time of upheaval.  Take this opportunity to emerge as a leading, innovative company.  You set the rules, don't let others set them for you.  Instead of asking why, ask why not? 

This is especially true for you young and emerging designers.  You have a leg up on your competition: you are passionate, leaner, more tech savvy, and as a start-up in this economy, a true hustler (which, as my clients know, is one of my favorite words).

So, whether you are just starting out or been around for years, don't be afraid,  Embrace change and create your own game.  Otherwise, you might find yourself out of fashion and unwanted, like last season's unsold merchandise on the markdown rack. 

photo credit: ehow.com

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Earlier this week, this blog discussed the importance of networking the old fashion way.  While social networking is very important, you must also do in person networking to build trust and lasting relationships.

If you are a fashionista in the Los Angeles area, a perfect networking opportunity is right around the corner.  Fashion Group International, Los Angeles (FGILA) is having its first event of the year, Unlocking the Secrets of Successful Networking, Monday Janaury 11, 2010 at 6 pm at the Stinking Rose on La Cienga.  You will have an oppturnity to meet and mingle with like-minded fashion professionals and hear a top speaker, leaving with tips on how to network your way to success.

Here some even more good news about Monday nights event:

1. If you joined in 2009, you get in FREE;
2. If you join for 2010, you get in FREE; and
3. If you are a member and renew before or at the event, the event is FREE!!!

In case you haven't heard Fashion Group International, it  is a global, non-profit, professional organization with more than 6000 members in the fashion and style industries including apparel, accessories, design, retail, merchandising, media, advertising, public relations, marketing, home, beauty, interiors, lifestyle and more.  This year is the 75th aniversary of the Los Angeles Region and we have some BIG things planned

And lastly, I will be at this event and would love to get to know you better.  (As I have previously disclosed, I am FGILA's Regional Director.)

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Many of the posts on this (young) blog have discussed the benefits of social networking, and I have urged you and your fashion companies to harness the power of the web, be a gatejumper and connect with your customer. 

As you begin 2010, hopefully with your strategic plan in hand, please don't forget about good, old-fashion networking - the in-person kind.

Social networking via twitter, facebook, blogging to name a few, can be more fun and is certainly less intimidating to some; but last week, John Jantsch of Duct Tape Marketing reminded us, busy does not equal business:

"The problem with social media usage is it can keep you really, really busy, without producing a dime of business . . .this is a post for all those folks that are hiding behind the monitor tweeting away when they really should be out shaking hands, making sales presentations, and attending networking events."

For example, there are many things a designer, fashion industry executive or budding fashionista could do to mingle IN PERSON with like-minded professionals:

1. Attend a fashion show, trade show, or exhibit;
2. Attend a Fashion Group International event  (full disclosure, I am in the current Regional Director for Los Angeles);
3. Go to a workshop or seminar on a topic that interests you; or
4. At least have dinner or drinks with your colleagues or co-workers.

The point is to get out; step out from behind your computers and interact with someone.  Building trust and lasting relationships is the key to business development, and usually doesn't occur after one online-exchange.  

In sum, use social media to raise brand awareness, start a conversation and engage with your customer.  Then, take those connections, followers and friends and turn them into compatriots.

 photo credit: Plan and Yaz on Trial

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Fashion companies usually set trends.  But for some reason, as aptly pointed out by Macala Wright Lee, CEO of FashionableMarketing.me in recent blog post titled, "Social Marketing + Fashion: What’s Next In 2010?":

the fashion industry has been fashionably late to the social media fête – refusing to adopt it at all and just parking their namesakes on certain sites. Even worse, they have used one-way marketing efforts on sites and have used RSS feeds for sales and promotions.

2010 is the perfect time for fashion brands to be GateJumpers, or to “figure out who the gatekeepers are, then decide which rules you can break" to reach your target customer without them.

In fashion, companies were forced to rely on retailers, buyers, fashion editors or stylists to reach their customer.  But now, we have the web and social media.  Every designer can, and should be, talking with their customer! 

Athletes, like Mark Titus, are.  Master colorist and Shear Genius judge Kim Vo is......when are designers going to join in?  Alexander McQueen is off to a good start (but his twitter feed still is mostly about sales and promotions.)

How about you?  Start today.  Don't  wait for permission.  You have inexpensive tools at your disposal to make your own rules, connections and create your own game.  And even more important, build a direct relationship with your customers.

photo credit: MarketingProfs.com

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My mom got the kids "Up" for Channuka.  What a terrible message.

If you haven't seen it, two cute little kids meet and become friends over a shared love of exploring the world.  They grow up, get married and dream of living next to a waterfall in South America.  What happens? 

They never get around to going.  They give the idea lip service, try and save money, and even paint a picture and put it over the mantel (a la "The Secret").  But they never take any action.  (very similar to the Harry Chapin song, "Dreams Go By.")

Then the wife dies. (why are all the women always dying in Disney movies!!  My irritation at this movie just got expediently higher)

My husband, to his credit, tried to rationalize with me.  He correctly points out that the main character finally followed through and eventually got to the waterfall.  But it took his wife dying.  Is that really the message we want to send our kids?  Or ourselves?  NO!

Don't wait for a horrific event.  If you don't take action until someone dies, gets cancer, survives a car crash or even gets fired, you are letting others control your life and your dreams.  Success is available to each of us, but it takes hard work.  (Right, Tiana?) 

The desire to accomplish a dream or a goal takes takes self-motivation and self-discipline, especially in fashion.  And here's a secret -- if you answer the Why Question, it won't even feel like work.  You will enjoy putting in the effort because you are working for something you are passionate about and love doing.

Not making a choice is still a decision.

photo credit: Walt Disney Images

 p.s. in case you didn't get the Tiana reference, we also saw "Princess and the Frog" this weekend.  It is a slightly better Disney movie but still promotes stereotyping.

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I agree with Scott Ginsberg. When I hear something more than three times in three months, it needs further investigation.  

For me, it was people being inspired by Eminem.  

The third mention, a recent article by Sean Platt, "The Eminem Guide to Becoming a Writing and Marketing Machine” is extremely well done and worth reading.  You should also read the lyrics to Eminem's “loose yourself.”

You may ask, why am I reading about Eminem in a fashion law blog?

Because the apparel industry is a $300 billion dollar industry in the United States, most of which is produced by companies located in Los Angeles.  Coming out of 2009, economists predict that the fashion industry will rebound, which means retailers will have a larger open-to buy and consumers more disposal cash to spend.  Your company has the potential to be the next fashion success story. 

Are you ready ?  Now is the time.  A new round of trade shows begins in January 2010.  Now is the time to take heed of Eminem’s message:

Too much for me to wanna
Stay in one spot, another day of monotony
Has gotten me to the point, I'm like a snail
I've got to formulate a plot or I end up in jail or shot
Success is my only m*********n option, failure's not

If you want to make it in today’s fashion environment, you must want success so bad that it is the only thing on your mind.  Stand out from the crowd. Take risks.  Assembly a trust-worthy, like-minded team. 

Merely showing up, or working 9 to 5, is not going to cut it.  Will you capture this moment ?

 "you can do anything you set your mind to." 

photo credit: copyblogger.com

p.s. if you hate hip-hop, be inspired by this song by Tim McGraw instead. 

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On November 13, 2009, Kate Moss was interviewed by Brid Costello for the WWD article, "Kate Moss: The Waif That Roared."  When asked if she had a personal motto, Kate replied:

“Nothing tastes as good as skinny feels.”

The media outrage followed.  Moss was blasted by critics claiming she was promoting eating disorders in teens. 

Really?  To me, it sounds like Kate honestly described what motivates her.  To succeed in life, we all need to identify what motivates us, or in otherwords, we each need to answer the "Why Question."  Here, Kate's livelihood depends on the way she looks.  Unless she is naturally thin, and most of us are not, Kate needs will power, exercise and drive to maintain her appearance. 

If anything, that is something our supersized society generally lacks.  So instead of picking on Kate's motto, I ask, do you have your own?  Take a few minutes to write down the reasons WHY your want your fashion company to succeed.  If you can identify your motives before you act, you and your company's success will not be derailed by obstacles or challenges.  

photo credit: Getty Images as seen in New York Magazine.

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The anniversary of the onset of “credit crisis” has come and gone. Consumer’s are showing signs of coming out of their shells, and in general, confidence is rising. What’s the next step for your fashion company?

First, congratulate yourself for surviving the past year. It was a rough one.

Second, make a plan to be well-positioned as the economy recovers. Companies have built up their capital (similar to regular people hiding money under their beds), there are many talented employees available and consumer spending and loyalties are shifting. Your fashion company’s plan must include:

1. How to continue connecting with your core customers;
2. How to further differentiate yourself from your competitors so you attack more customers;
3. Continue (or begin to) produce the best quality product in your class; and
4. How to supply goods to your retailers (or customers) faster, especially those goods that are checking.

The fashion company stars have made it this far; the fashion companies that become superstars in 2010 will be those who continue to strive to become better. As David Maister wrote in True Professionalism:

The difference between Dynamos and Cruisers is rarely one of ability. Rather, it is one of attitude.

What is your plan to take your fashion company to the next level in 2010?

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Have you ever been asked to sell (or buy) raffle tickets for an organization you are involved with? I was approached last week and tried to say no, but then the seller stated, “If you don’t play, you can’t win.” And that comment made me think of the current state of the fashion industry (and buy some tickets).

During his presentation, “Beyond the Data: the Future of Fashion,” Marshall Cohen of NPD Group, Inc.:

Retail as we know it is broken.

Consumers are scared and have been trained to wait for sales; retailers are carrying some of the lowest levels of inventory ever seen; manufacturers have cut so many jobs that the quality of service of many, many companies has declined.

That said, I believe that now is the time to play. Now is the perfect time for the next great fashion company to emerge. Why? Customers are looking for innovation, connections and the best quality in class.

Today’s fashion start-ups are run by passionate visionaries, tired of a broken model, a dull job in a cubicle and a homogenous marketplace. The fashion companies being launched in this economy know what drives their customer and how to interact with their customers.

If you are a fashion visionary, congratulations on taking the first step. For those of you sitting on the sidelines considering the risk of launching your own fashion brand, economic forecasts show that now is a great time to seize the opportunity. Remember, if you don’t play, you can’t win.

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