INTA The Woods

Hi everyone.  I hope your April is off to a good start!

So, while you may be used to us giving you advice, tips and inspiration, today we are going to turn the tables and ask you for help and input.

The Fox Fashion Lawyers have decided to attend the annual meeting the International Trademark Association (INTA) in May 2013 and this year's conference is in Dallas, Texas.  (and yes, just so you are not confused, Fox Rothschild lawyers have attended, but it is a first us in the Fashion Law Practice group).

We were told that the conference can be overwhelming and there is lots to do and see.  That is why we thought we would pick your brain (for a change) and see if you had advice for us (see, this is fun.  You can be a fashion lawyer for a day -- yay!)

We know INTA will be a great (and fashionable!) experience but wanted to make sure we properly prepared, and didn't miss the perfect tree in crowded woods.

So, any tips, insight or keys to a successful conference are most welcome.  Please feel free to post in the comments or email us.

Thank you SO much in advance.....and

xoxo

Staci

(sorry, I couldn't resist.)

Reminder: Fashion Law Panel at UC Hasting School of Law

I know you all are busy, but here is quick reminder to you Northern California fashion law fans to join us tomorrow night at the University of Hastings, College of the Law which will host its inaugural Fashion Law event.

The details:

  • Time: 6:00 - 7:15pm
  • Location: Alumni Reception Center in Mary Kay Kane Hall, 200 Mc Allister Street, Hastings campus
  • Cost: Free
  • RSVP: Not required

Reception to follow

See you there!!

 

New Year, New Events: UC Hastings Fashion Law Panel

The new year is always a chance to start fresh.  Where it be with a new season of offerings for your latest tradeshows, for resolutions or for other personal goals.

In this very first month of 2013, I invite you to join me at a new event: the First Ever Northern California Fashion Law Panel at UC Hastings on January 17, 2103

 The panel, moderated by Fashion Lawyer Uduak Oduok, will provide an overview of the issues fashion lawyers face, discuss the interplay of fashion law and the business of fashion, and provide you with information on how to join this growing practice area.

 My fellow panelists include:

  • Brian Scheyer, Fashion Designer of leading San Fransisco based brand Gr. Dano
  • Mariessa Terrell, an attorney at SBC Law Group and former trademark attorney for the US Patent and Trademark Office.

The details:

  • Time: 6:00 - 7:15pm
  • Location: Alumni Reception Center in Mary Kay Kane Hall, 200 Mc Allister Street, Hastings campus
  • Cost: Free
  • RSVP: Not required

Reception to follow

See you there!!

 

And, yes, this will be on the same day as Loyola Law School launches its inaugural Fashion Law class.  Can't wait to fill you in!!!

xoxo

Staci

Fashion Law 101: Coming to Southern California?

Happy August everyone.  Since August equals back to school for all us garmentos, I thought it an appropriate time to get school related advice. 

I am in discussions with a top Southern California Law School to teach a Fashion Law class, and if it goes well, to help design a Fashion Tract as a subset of its Entertainment program.

For the first "proof of concept" class, as my fashpreneur like to call it, I am debating how to structure the class and would love your input.  Should Fashion Law 101 be:

  • A survey class that touches on all things you need to know as a fashion lawyer.  In other words we would cover a wide range of topics, but each topic wouldn't be in-depth; or
  • A class that follows the typical life-span of a fashion brand, that provides hands-on training on how to perform the day to day duties of a fashion lawyer.

My hunch is the first time I teach, it would have to be a bit of both, but in the future, I see the above as Fashion Law 101 and Fashion Law 102.  What do you think?

Also, in either class, what would you want to learn?  If you are a law student, what topics would you want to cover?  If you are a practicing lawyer looking to transition from your area of practice to Fashion Law, what do you wish you learned in school?  If you are a fashion brand, how should your lawyers be trained to better meet you needs?

Looking forward to all your feedback! 

(And keep your fingers crossed)

LA Textile Show: Brands are Blooming

Just like a great collection starts with great fabric, a great brand must start with a great item.  And if you know how to turn a great item into a brand, well then you have the secret sauce.

Want to learn how?

Come join me, Todd Kaufman from Beanstalk and Moshe  Tsbag of Velvet Heart as we have an interactive discussion moderated by Ilse Metchek of the CFA.  When?

  • Wednesday, March 28, 2012
  • 10:30-11:45 am
  • CMC Penthouse, Suite 9 (110 East 9th Street, Los Angeles, CA 90079)

You will walk away with strategies, tips and techniques on not only how to turn your product or company into a brand, but how to maximize revenues by unitizing TV/Film, video games and digital media to grow your brand.

Hope to see you there!  And not to sound like a broken record, but this is a another good in-person networking opportunity as well as a chance for all you aspiring fashion lawyers out there to learn more about practicing fashion law.

 

Fashion Law 101: How to Create a Movement

First, I have to start off apologizing.  This post was supposed to go up yesterday in honor of B.A.F.F.L.E.D's second anniversary.

When I first suggested to friends and colleagues that there is such a thing as "fashion law," they laughed.  Now, six years into being a practicing Fashion Lawyer (as a Fashion Litigator and doing Fashion transactions), I don't get any laughter when I tell people what I do.   Most ask:

 

 

How do I become  Fashion Lawyer too?

Once I started blogging (which has almost been for two years now, wow!), I learned that there are a group of us that are passionate about Fashion Law.  I have made so many connections online, using twitter, facebook and by reading and commenting on other blogs.

Now, not all of us fashion lawyers agree, take take similar positions or even call themselves fashion lawyers.  (no lawyer jokes, please)   But discourse and debate is what a democracy is all about. 

And if you take a step back and look at the big picture, you'll realize that Fashion Law has had enough early adopters to become a trend.  More than that, Fashion Law has tipped the scales and become a movement......or in fashion lingo, into a legacy brand!  Fashion Law even has an institute at Fordham Law School and its own state bar section in NY!

So here is a quick shout to those that helped make it happen:

And for all you fashion brands out there, what's the lesson?  Believe in yourself and what you are doing.  With commitment, utilization of social media and the Internet and passion, others will begin to believe.  And before you know it, you can go from a company to a legacy brand!

What movement do you want to create?

photo credit: The Blog of Jake Adams

Fashion Lawyer Seeks Next Intern!!!

Guest post by Cassidy Saitow

 

 

 

I’ve been Staci’s intern since April, while I was a student at FIDM.  I graduated last month and got a job (woohoo!), but that also means I can’t intern for Staci any more.  It also means Staci needs a new intern!

 

I want to explain just how awesome interning for Staci has been over these past few months.  Aside from being a super smart, hard-working rockstar of a fashion lawyer, Staci has somehow found time to become one of the most wonderful mentors I have been lucky enough to learn from.  Her knowledge of the fashion industry is a deep and solid as are her lawyer skills, and unlike some intern horror stories I heard from my classmates about getting coffee and filing papers, Staci actually gives you real stuff to do so you get amazing experience. 

 

Specifically, in all of my job interviews, I talked pretty much exclusively about everything I had worked on with Staci.  It was really cool to see the potential employers value the skills I developed interning with Staci.  Some of my personal highlights interning included shopping stores, writing blog entries, doing target market research, and getting to go to MAGIC for my first time ever.  Not like I need to talk it up any more, but I can tell you this is an intern experience unlike anything you’ve ever had!

 

Now the fine print:

-         You must be a student since it’s an internship for school credit;

-         You can’t be a law student;

-         You must like to do research on fashion issues, and know what’s going on in the social media world;

-    You have to be able to write;

-         You must be awesome!

 

So if you fit the criteria, please consider applying because interning for Staci is the best ever! 

 

To apply, send a resume and a guest blog post for this blog to foxfashionlaw@gmail.com.  Hope to meet you soon!

 

 

 

An Open Letter to The Fordham Fashion Law Institute

Dear Susan:

As a fellow fashion lawyer, I applaud what you are doing at Fordham University with the Fashion Law Institute, despite your unfortunate "pink and lavender" comments to New York Magazine, and agree that the fashion industry desperately needs fashion lawyers who have industry insight and knowledge.

I have to say, though, that the comments published in the press, touting Fordham as the legal arm of the Council of Fashion Designers of America (CFDA), have left me disturbed and disappointed. 

Law school is suppose to be an open forum -- a safe place to share ideas, debate concepts and teach tolerance of all sides of an issue.

While I understand that the CFDA and Diane Von Furstenburg were instrumental in helping the Fashion Law Institute open, it seems that the CFDA will be forever inter-twined in its future:

I just hope CFDA money and its political agenda of protecting high-end New York designers at the expense of small businesses, jobs and the financial well being of the rest of the country, does not color or taint the open discourse of ideas that a law school is suppose to be. 

As I know you know, Fashion is a $350 Billion dollar industry in the United States, and only a very small fraction of that out-put comes from NY.  As you launch this new, very important endeavor, please remember that as a pioneer in Fashion Law you will be watched and scrutinized. 

Please don't make this about politics and rhetoric, but instead use the platform you have been given to help the US fashion industry continue its incredible growth and dominance.

To proceed otherwise would be truly be a fashion disaster.

Sincerely,

Staci Riordan

Chair, Fashion Law Practice Group, Fox Rothschild LLP

Editor, Fashion Law Blog

Ten Steps to Becoming A Successful Fashion Law Attorney

When I started the Fashion Law Blog, I never imagined having so many of you ask me for career advice that I would need to create a FAQ for aspiring Fashion Lawyers.

Don’t get me wrong, I love being invited to coffee across the United States (and I love caffeine) but I can’t counsel all of my clients, run FGI LA, write this blog and provide career advice to all of you without alienating my family. So, I offer the following 10 Steps to be like me, "when you grow up."  :)

1.  Law School 101

Study contracts, intellectual property, international trade (if you want to go global), securities (if you want to buy and sell companies) tax and employment.  If you are an attorney, take CLE in these areas and stay awake – the actual practice of Fashion Law is a marriage of lots of different skill sets so get up to speed on the areas of law your clients will question you upon.

2.  Learn Accounting and Basic Financial Models

OK, this one hurts, but math matters. Your clients can only pay your bills when they are making money, which means they shipped goods and gotten paid for them (usually by using a Factor).  You have to be good at math and understand Fashion math (ie profit margins, chargebacks, dilution and the difference between gross and net), to provide practical advice to Fashion companies.

3.  Learn the Business of Fashion, Not the Fashion Business

I was raised in the fashion business, so this one was easy for me to understand; it was in my DNA.  The business of fashion means what goes on behind the scenes, and not in the tents or what you see on the cover of magazines.  You must learn about each step in the process, from idea generation to the sale of a global brand, and be prepared to counsel your clients about the speed bumps they may encounter along the way. 

4.  Manufacturing and Supply Chains Drive Revenue

The best design ever won’t hit a shelf if it can’t get made at the right price, right quality and just in time to be delivered to the boutique.  Understand how garments are put together, and the supply chain that get them made and delivered, so you can deliver the goods to your clients. So much time, money and do-over’s occur in this process because new clients do not understand what is involved in bringing their designs to market. Solve problems proactively with your knowledge.

5.  Left Brain, Right Brain

Lawyers = Left Brain

Designers = Right Brain

Bridge the gap!

6.  Write clearly – Speak even more clearly

This is SO important.  Don’t write and speak like an attorney, unless you are dealing with another lawyer.  Your clients cannot take your advice, unless they understand the words coming out of your mouth or on the papers you give them (otherwise, you will be like the teracher on Charlie Brown). The art of communication is taking complicated ideas and presenting them to your audience in an understandable manner.

7.  Be the Billboard

If you dress like a slob, are you marketable?  How do you expect to get a job, land a client or succeed in the fashion world, where appearances and first impression matter, if you look like an out-of date, thrift store reject, a "Glamour don't" or a stuffed shirt?  You are your own marketing, business development and advertising agency all day, every day.  Your appearance matters and I have to tell you, dressing the part is one of the best parts of being a Fashion Lawyer.

8.  Create Value – Personally and Professionally

I characterize my approach with clients as a ‘counselor’ not merely an attorney. The difference between the two approaches is simple: I try to add value in every representation, by doing much more than documenting deals.

My clients and I work out best case / worse case scenarios, deal with the reality of executing in the marketplace and plan for the financial implications of any transaction. I also encourage my clients to call me with any questions - at no charge; proactive counseling saves clients money, and headaches, in the long run.


9.  Intern, Volunteer, Get Involved – Doing Nothing is NOT an Option

If you want to be a fashion law attorney, you must get into action. Offer to intern or volunteer in the industry, with persons or companies that one-day may be your clients. The more you learn about the business now, the better you can serve clients in the future.

Network, network network. Ask lots of questions. Do not be afraid of putting yourself out there. Sitting on the sidelines makes you an observer, not a player. Get in the game.

10.  Stay Creative

Your clients are creative; demonstrate your creativity by thinking out of the box. Creativity is a conscious act that requires time and effort.  Write, run, meditate, take long showers -- whatever stirs your creativity up so you can provide advice that is both legally solid and innovative when appropriate.  Fashion is an ever-evolving industry; don’t get stuck in ruts or old school mentality.  Don't forget to read (and watch) what your clients are so you can spot issues and recognized trends.
 

So on that note, I encourage each of you to follow your dreams.  Remember, though, the fashion business is tough, and fashion law is probably harder than any other type of law, because the field is so new.  This is especially at true in Big Law where you have large (and strict) billable requirements. 

But, nothing is impossible if you set your mind to it; and if it doesn't exist, create it.  Don't forget, people used to laugh at me when I introduced myself as a Fashion Lawyer.

Good luck!

Staci

ps -  please understand that I cannot respond to each of you individually.  I do try, so don't stop writing, but I cannot always handle the volume of inquires, informational interview requests, and invitations for lunch or coffee.  Also, if you think I overlooked something on the above list, please email me or comment so I can update it.

 

How did I Become a Fashion Lawyer? Free To Be . . . You And Me

I am a member of the "Free to be You and Me" generation, meaning I was in preschool when the record was released.  I even saw it performed, but cannot remember how because we didn't have VHS, DVDs or even Betas yet.

For those of you unfamiliar with Free to Be You and Me, it was a revolutionary album (and later book and after-school special) featuring songs and stories from celebrities that embraced values such as individuality, tolerance, and happiness with one's identity.  (to learn more, click here)

I recall that its major message was that anyone one, whether a boy or a girl, could achieve anything they wanted.  (which in the 70's was still a fairly new concept)

Recently, I shared it with my preschoolers and they love it, especially this song.  Surprisingly, I still remember the words to the songs and after reflecting, I think it had a profound impact on my life. 

I am asked all the time how I decided to become a fashion lawyer.  Well, I was raised thinking that I could do anything I wanted to and if it didn't exist, I could create it.

Did Free to Be You and Me have any effect on your life?  What about any other work of art?  Do you think it possible that a movie, book or album can change the way we view the world?

I look forward to your comments and emails.  Thank you for listening. 

photo credit: Free To Be...You And Me

p.s. teenage Michael Jackson is in the video for  "When We Grow Up."  Check out the video on You Tube here.