Surely you have noticed that Eminem is everywhere these days?
First, he has three hit songs that are in heavy rotation on the radio right now:
On top of that, Recovery was the number one album for the fourth week in a row this week, Eminem made a guest appearance at the Rihanna concert last Wednesday at Staples Center and the video for "Love the Way You Lie," featuring Megan Fox, will come out this week.
The Eminem press "blitz" did not escape MTV, which said:
From a jokey viral campaign featuring the ShamWow guy, appearances on "The Soup," "The Late Show With David Letterman," the BET Awards and "Late Night With Jimmy Fallon" and a one-page profile in the New York Times Sunday magazine, in which he came out in favor of gay marriage, Eminem has done more press and appearances in the past month for the new album than he did for almost the entire Relapse cycle.
Why the hardcore marketing?
Despite decent sales, Eminem's last album wasn't so hot. He made some strange appearances, odd songs and lost part of his core audience. And he knew it.
So, instead of letting the lizard win, Eminem came back: better, stronger and smarter. The result? He won back his fan base, gained the support of a new generation, and appealed to a wider audience.
Now, why are you reading about Eminem on the Fashion Law Blog?
Because the fashion industry is a roller coaster ride. Heidi Klum says, "One minute you are in, and the next you are out!"
Don't let one bad season, style, or show cause you to surrender your dreams or passion. You won't be the first not to succeed, to make a mistake or think you had the path mapped out, and were wrong. You'll be tempted to quit, but I urge you not to. Don't be "afraid to take a stand" and know "you're not alone."
Instead, get back up; rework it; and market the hell out of it.
Just like Eminem.