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Category Archives: Licensing

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The Virtue of a UPC Code for Brand Protection

Posted in Fashion Intellectual Property, Licensing, The Business of Fashion

A brand is a brand is a brand…or so it would seem. Purveyors of fashion understand the allure of a brand in connection with sales.  While knock-offs are ubiquitous and virtually a religion in the United States, apparel which is branded with a recognized label has a greater cachè and commands both prestige and better… Continue Reading

Licensing Expo 2014

Posted in Licensing, The Business of Fashion

Well, the fashionable women of Fox Rothschild are off to Vegas for the 2014 Licensing Expo. In case you don’t know, the Licensing Show is a gathering of the country’s top licensing professionals. It is my favorite tradeshow (and those of you who know me, know I haven’t met a tradeshow I don’t like) because… Continue Reading

Fashion Law Events in Los Angeles

Posted in Licensing, The Business of Fashion

Hi everyone.  Do you know how you can tell Los Angeles fashion week month is almost upon us?  By the number of panels, seminars and new book releases (oh, wait — that was timed with New York Fashion Week). Here are some upcoming events the lawyers from Fox Rothschild’s Fashion Law Practice Group will either… Continue Reading

Fashion Law 101: Lessons in Branding From “The Great Gatsby”

Posted in Licensing, The Business of Fashion

Guest Post by Jackie Lechtholz-Zey, Esq. As most of you know by now, we love branding over at the Fox Rothschild Fashion Law Blog. We love building brands, expanding their visibility through creative licensing strategies, and ultimately creating lifestyle brand empires. In the past, we’ve seen some exciting brand collaborations on the screen (really, television)… Continue Reading

On the Road to Magic…..

Posted in Licensing, The Business of Fashion

I hope everyone had a great #Grammy week, and for those of you east coasters, you survived Nemo! I know we confused some of you with our #FRBranding tweets on Friday so let us explain.  Fox Rothschild held a private event in honor of Grammy week that started with a panel discussion titled, “Winning Strategies For… Continue Reading

Fashion Law 101: Coming to Southern California?

Posted in Licensing, The Business of Fashion

Happy August everyone.  Since August equals back to school for all us garmentos, I thought it an appropriate time to get school related advice.  I am in discussions with a top Southern California Law School to teach a Fashion Law class, and if it goes well, to help design a Fashion Tract as a subset of its Entertainment program.… Continue Reading

LA Textile Show: Brands are Blooming

Posted in Licensing, The Business of Fashion

Just like a great collection starts with great fabric, a great brand must start with a great item.  And if you know how to turn a great item into a brand, well then you have the secret sauce. Want to learn how? Come join me, Todd Kaufman from Beanstalk and Moshe  Tsbag of Velvet Heart… Continue Reading

Fashion Law 101: “Slicensing”

Posted in Licensing

If you are a regular reader or follow me on twitter, you know I spent most of last week in Las Vegas at the 2011 Licensing International Expo (#LX11). The show was amazing and I was able to mix and mingle with some of the most influential people in branding.  Even more importantly for you, I learned… Continue Reading

Fashion Law 101: Brand Building

Posted in Licensing, The Business of Fashion

So how do you build a brand?  ahhh.  That’s a million dollar question that many professionals get paid lots of money to answer. Answering the question – what is brand building  is an easier place to start. Building a brand is expanding your company from the products that made it fabulous and successful.  You engage your loyal… Continue Reading

Fashion Law 101: Lifestyle Brands

Posted in Licensing, The Business of Fashion

You have heard the terms brand building and lifestyle brands on this Blog.  You may be asking yourself, what exactly is Staci talking about and why should my Fashion Company care?  Let’s discuss one at a time.   A lifestyle brand is one that permeates into all aspects of a person’s life.  A lifestyle brand expands… Continue Reading

What your Fashion Brand Can Learn From Angry Birds

Posted in Licensing

Angry Birds.  I love it, my kids love it.  The Millennials love it. And Rovio, the maker of Angry birds, gets licensing.  Just today, Mashable reported that Rovio will be releasing a family cookbook full of egg recipes under the Angry Birds brand.  How smart is that? [and for those of you under a rock unfamiliar with the… Continue Reading

Lions and Tigers and BRANDING — Oh My!

Posted in Licensing

How excited am I?  As posted yesterday, I get to go to Vegas and report on and tweet about the Licensing Expo!  And I am slated to conduct some pretty cool interviews with top branding executives from Sony, Marvel, CAA and the Carton Network.  Cool huh? So for those of you who are not familiar with licensing, in short,… Continue Reading

Led Zeppelin, Uduak Oduok, Staci Riordan, Paris Hilton – Licensing International Expo 2011

Posted in Licensing, The Business of Fashion

Originally posted by Uduak Oduok on fashionentlaw.com and re-posted with permission. Aha! Made you look!! You are also probably wondering what Ms. Uduak Oduok, Esq. and Ms. Staci Riordan, Esq.’s names are doing next to worldwide personal brand names like Led Zeppelin and Paris Hilton? A whole lot. Uduak and I will converge in Las Vegas,… Continue Reading

Are You Fit To License?

Posted in Licensing

In the past quarter, there has been a tremendous increase in licensing and acquisition activity in the fashion industry.  For example, in June, WWD reported that Jamie Salter of Authentic Brands Group is actively looking to acquired lifestyle brands.  Two weeks ago, Billabong bought RVCA.  Is your Fashion Brand being overlooked?  And if so, why?… Continue Reading

Fashion Law 101: Fashion Licensing

Posted in Fashion Intellectual Property, Licensing

These days everyone seems to be enthralled with Fashion Licensing.  What is it? Licensing is the process of "renting" your fashion company’s intellectual property, generally its trademark, but sometimes its copyright, to another entity for a sum of money called royalties, for a certain period of time, for a certain product or category of products,… Continue Reading