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Category Archives: Licensing

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Licensing Expo 2014

Posted in Licensing, The Business of Fashion

Well, the fashionable women of Fox Rothschild are off to Vegas for the 2014 Licensing Expo. In case you don’t know, the Licensing Show is a gathering of the country’s top licensing professionals. It is my favorite tradeshow (and those of you who know me, know I haven’t met a tradeshow I don’t like) because… Continue Reading

On the Road to Magic…..

Posted in Licensing, The Business of Fashion

I hope everyone had a great #Grammy week, and for those of you east coasters, you survived Nemo!  I know we confused some of you with our #FRBranding tweets on Friday so let us explain.  Fox Rothschild held a private event in honor of Grammy week that started with a panel discussion titled, "Winning Strategies For… Continue Reading

Fashion Law 101: “Slicensing”

Posted in Licensing

If you are a regular reader or follow me on twitter, you know I spent most of last week in Las Vegas at the 2011 Licensing International Expo (#LX11). The show was amazing and I was able to mix and mingle with some of the most influential people in branding.  Even more importantly for you, I learned… Continue Reading

Fashion Law 101: Brand Building

Posted in Licensing, The Business of Fashion

So how do you build a brand?  ahhh.  That’s a million dollar question that many professionals get paid lots of money to answer. Answering the question – what is brand building  is an easier place to start. Building a brand is expanding your company from the products that made it fabulous and successful.  You engage your loyal… Continue Reading

What your Fashion Brand Can Learn From Angry Birds

Posted in Licensing

Angry Birds.  I love it, my kids love it.  The Millennials love it. And Rovio, the maker of Angry birds, gets licensing.  Just today, Mashable reported that Rovio will be releasing a family cookbook full of egg recipes under the Angry Birds brand.  How smart is that? [and for those of you under a rock unfamiliar with the… Continue Reading

Lions and Tigers and BRANDING — Oh My!

Posted in Licensing

How excited am I?  As posted yesterday, I get to go to Vegas and report on and tweet about the Licensing Expo!  And I am slated to conduct some pretty cool interviews with top branding executives from Sony, Marvel, CAA and the Carton Network.  Cool huh? So for those of you who are not familiar with licensing, in short,… Continue Reading

Led Zeppelin, Uduak Oduok, Staci Riordan, Paris Hilton – Licensing International Expo 2011

Posted in Licensing, The Business of Fashion

Originally posted by Uduak Oduok on fashionentlaw.com and re-posted with permission. Aha! Made you look!! You are also probably wondering what Ms. Uduak Oduok, Esq. and Ms. Staci Riordan, Esq.’s names are doing next to worldwide personal brand names like Led Zeppelin and Paris Hilton? A whole lot. Uduak and I will converge in Las Vegas,… Continue Reading

Are You Fit To License?

Posted in Licensing

In the past quarter, there has been a tremendous increase in licensing and acquisition activity in the fashion industry.  For example, in June, WWD reported that Jamie Salter of Authentic Brands Group is actively looking to acquired lifestyle brands.  Two weeks ago, Billabong bought RVCA.  Is your Fashion Brand being overlooked?  And if so, why?… Continue Reading