For those of you who happened to stumble upon this blog, or still are under the mistaken belief that New York is the Fashion capital of the United States, MAGIC, and its related shows, are the largest Fashion Industry tradeshows in the United States. More business is done over a few days than during all the international "fashion weeks" combined.
Did you know that MAGIC has an average of nearly $200 million in per-day order volume? Or that 85% of the top 50 retailers attend to see the wares of over 5,000 brands that hail from more than 80 countries?
I know. And the tens of thousands of other attendees know. So if you aren't starting to plan for the show, and you want to be in the business of fashion, you better better started quick! How?
Click here for our top ten tips for having a great show experience. And, I will share some of my favorite Magic survival secrets in the next week or so.