Header graphic for print
Fashion Law Blog An Interactive Discussion on the Business of Fashion

Fashion Law 101: How to Create a Movement

Posted in The Business of Fashion

First, I have to start off apologizing.  This post was supposed to go up yesterday in honor of B.A.F.F.L.E.D’s second anniversary.

When I first suggested to friends and colleagues that there is such a thing as “fashion law,” they laughed.  Now, six years into being a practicing Fashion Lawyer (as a Fashion Litigator and doing Fashion transactions), I don’t get any laughter when I tell people what I do.   Most ask:

How do I become  Fashion Lawyer too?

Once I started blogging (which has almost been for two years now, wow!), I learned that there are a group of us that are passionate about Fashion Law.  I have made so many connections online, using twitter, facebook and by reading and commenting on other blogs.

Now, not all of us fashion lawyers agree, take take similar positions or even call themselves fashion lawyers.  (no lawyer jokes, please)   But discourse and debate is what a democracy is all about.

And if you take a step back and look at the big picture, you’ll realize that Fashion Law has had enough early adopters to become a trend.  More than that, Fashion Law has tipped the scales and become a movement……or in fashion lingo, into a legacy brand!  Fashion Law even has an institute at Fordham Law School and its own state bar section in NY!

So here is a quick shout to those that helped make it happen:

And for all you fashion brands out there, what’s the lesson?  Believe in yourself and what you are doing.  With commitment, utilization of social media and the Internet and passion, others will begin to believe.  And before you know it, you can go from a company to a legacy brand!

What movement do you want to create?

photo credit: The Blog of Jake Adams

  • http://www.likelihoodofconfusion.com Ron Coleman

    Thanks for the link, Staci, and congratulations to you and B.A.F.F.L.E.D for hitting the two-year mark.

    There is nothing more challenging in blogging, and especially law blogging (because it’s done by lawyers, who are so busy), then keeping on keeping on. As in the rest of life, 90% of blogging is being there.

    Keep being here!

  • http://Fashionlaw.foxrothschild.com Staci

    Thanks for your comment Ron!
    (and I am glad you didn’t mind me calling you a fashion lawyer as I know you would proably describe yourself as an IP attorney.) Thank you for all you do to bring attention to Fashion IP issues!

  • Ron Coleman

    Mind it? But Staci, I am indeed a “fashion blogger”
    http://www.likelihoodofconfusion.com/mad-abboud-you/ !!!

    Sorry Ron – LexBlog won’t let me hotlink comments. :(