Body Scanners: a welcome intervention or an invasion?
Guest post by: Cassidy Saitow*
You’ve probably heard that the TSA is using body scanners at some airports and the resulting controversy over privacy rights. But as it turns out, they’re not all bad -- they may help you find the perfect fitting clothes!
As reported in last week's WSJ, Brooks Brothers has one on Madison Avenue as does Victoria's Secret in SoHo. I bet most of you don't know that the first full body scanner was installed in a San Francisco Levi Strauss store in 1999 to help its customers find perfect fitting jeans.
Even the Coast Guard is using them to quickly get proper fitting uniforms for new recruits.
I wonder, though, if a scanner will take the fun out of shopping if you know exactly where to look for your perfect fitting clothes. Do people really just want to be able to buy the first thing they try on?
For me it’s all about the hunt! How about you?
photo credit: BBC News
*Cassidy is currently a FIDM student and interning with me here at Fox Rothschild as part of her course work. She is also the author of FIDM'S Merchandise Product Development Blog
What are the health ramifications of the full-body scanners, and will customers who begin to get cancer sue the clothing companies?