Under current Copyright law, it is legal to “knock-off”, or be inspired by, another designer’s products. Proponents of the current state of the law argue that this design piracy actual spurs sales by inducing obsolescence.
Counterfeiting, the practice of passing of imitation goods as the real things, however, is illegal in the United States. According to the International AntiCouterfeiting Coalition, counterfeiting costs U.S. businesses $200 billion to $250 billion annually.
What if they are wrong and the sale of counterfeit products, like the sale of knock-offs, actually increases sales of the authentic product?
Gosline interviewed hundreds of consumers who knowingly bought fake luxury apparel, many at “purse parties” where such goods are sold. Gosline found that within two years, 46 percent of these buyers subsequently purchased the authentic version of the same.
Now that’s more "faux" for your bottom line.
photo credit: ReplicaEstore.com